28mm watches

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  • Native 28mm

    Native 28mm

    Regular price  Dhs. 779.00 Sale price  Dhs. 544.00

    Native 28mm

    Sale price  Dhs. 544.00 Regular price  Dhs. 779.00
  • Unika 28mm

    Unika 28mm

    Regular price  Dhs. 952.00 Sale price  Dhs. 666.00

    Unika 28mm

    Sale price  Dhs. 666.00 Regular price  Dhs. 952.00
  • Unika 28mm

    Unika 28mm

    Regular price  Dhs. 1,039.00 Sale price  Dhs. 726.00

    Unika 28mm

    Sale price  Dhs. 726.00 Regular price  Dhs. 1,039.00
  • Native 28mm

    Native 28mm

    Regular price  Dhs. 866.00 Sale price  Dhs. 605.00

    Native 28mm

    Sale price  Dhs. 605.00 Regular price  Dhs. 866.00
  • Native 28mm

    Native 28mm

    Regular price  Dhs. 779.00 Sale price  Dhs. 544.00

    Native 28mm

    Sale price  Dhs. 544.00 Regular price  Dhs. 779.00
  • Native 28mm

    Native 28mm

    Regular price  Dhs. 779.00 Sale price  Dhs. 544.00

    Native 28mm

    Sale price  Dhs. 544.00 Regular price  Dhs. 779.00
  • Native 28mm

    Native 28mm

    Regular price  Dhs. 779.00 Sale price  Dhs. 544.00

    Native 28mm

    Sale price  Dhs. 544.00 Regular price  Dhs. 779.00
  • Native 28mm

    Native 28mm

    Regular price  Dhs. 779.00 Sale price  Dhs. 544.00

    Native 28mm

    Sale price  Dhs. 544.00 Regular price  Dhs. 779.00
  • Unika 28mm

    Unika 28mm

    Regular price  Dhs. 1,039.00 Sale price  Dhs. 726.00

    Unika 28mm

    Sale price  Dhs. 726.00 Regular price  Dhs. 1,039.00
  • Native 28mm

    Native 28mm

    Regular price  Dhs. 866.00 Sale price  Dhs. 605.00

    Native 28mm

    Sale price  Dhs. 605.00 Regular price  Dhs. 866.00
  • Native 28mm

    Native 28mm

    Regular price  Dhs. 779.00 Sale price  Dhs. 544.00

    Native 28mm

    Sale price  Dhs. 544.00 Regular price  Dhs. 779.00
  • Unika 28mm

    Unika 28mm

    Regular price  Dhs. 952.00 Sale price  Dhs. 666.00

    Unika 28mm

    Sale price  Dhs. 666.00 Regular price  Dhs. 952.00
  • Unika 28mm

    Unika 28mm

    Regular price  Dhs. 1,039.00 Sale price  Dhs. 726.00

    Unika 28mm

    Sale price  Dhs. 726.00 Regular price  Dhs. 1,039.00
  • Native 28mm

    Native 28mm

    Regular price  Dhs. 779.00 Sale price  Dhs. 544.00

    Native 28mm

    Sale price  Dhs. 544.00 Regular price  Dhs. 779.00
  • Native 28mm

    Native 28mm

    Regular price  Dhs. 779.00 Sale price  Dhs. 544.00

    Native 28mm

    Sale price  Dhs. 544.00 Regular price  Dhs. 779.00
  • Native 28mm

    Native 28mm

    Regular price  Dhs. 779.00 Sale price  Dhs. 544.00

    Native 28mm

    Sale price  Dhs. 544.00 Regular price  Dhs. 779.00
  • Unika 28mm

    Unika 28mm

    Regular price  Dhs. 952.00 Sale price  Dhs. 666.00

    Unika 28mm

    Sale price  Dhs. 666.00 Regular price  Dhs. 952.00
  • Native 28mm

    Native 28mm

    Regular price  Dhs. 779.00 Sale price  Dhs. 544.00

    Native 28mm

    Sale price  Dhs. 544.00 Regular price  Dhs. 779.00
  • Native 28mm

    Native 28mm

    Regular price  Dhs. 779.00 Sale price  Dhs. 544.00

    Native 28mm

    Sale price  Dhs. 544.00 Regular price  Dhs. 779.00
  • Native 28mm

    Native 28mm

    Regular price  Dhs. 779.00 Sale price  Dhs. 544.00

    Native 28mm

    Sale price  Dhs. 544.00 Regular price  Dhs. 779.00
  • Native 28mm

    Native 28mm

    Regular price  Dhs. 866.00 Sale price  Dhs. 605.00

    Native 28mm

    Sale price  Dhs. 605.00 Regular price  Dhs. 866.00
  • Native 28mm

    Native 28mm

    Regular price  Dhs. 866.00 Sale price  Dhs. 605.00

    Native 28mm

    Sale price  Dhs. 605.00 Regular price  Dhs. 866.00
  • Native 28mm

    Native 28mm

    Regular price  Dhs. 779.00 Sale price  Dhs. 544.00

    Native 28mm

    Sale price  Dhs. 544.00 Regular price  Dhs. 779.00
  • Native 28mm

    Native 28mm

    Regular price  Dhs. 866.00 Sale price  Dhs. 605.00

    Native 28mm

    Sale price  Dhs. 605.00 Regular price  Dhs. 866.00

28mm Watches: Refined Scandinavian Design for Slender Wrists

Our 28mm watch collection celebrates the art of refined proportions, offering perfectly scaled timepieces for those who appreciate understated elegance. Featuring the Native and Unika designs from renowned Danish designer Jakob Wagner, each 28mm watch brings Scandinavian minimalism to life with thoughtful details and exceptional craftsmanship. Whether you're drawn to the clean lines of Native or the storytelling elements of Unika, these compact watches deliver timeless sophistication that complements any wrist size.

What Makes Our 28mm Watches Special

The 28mm case diameter represents the sweet spot for those seeking a watch that feels present without overwhelming. This carefully considered size suits slender wrists beautifully, offering proportion and balance that larger watches simply cannot achieve. Our collection showcases two distinct design philosophies: the Native with its elongated hour markers and subtle light-reactive dial, and the Unika with its distinctive 12-faceted crystalline crown and gently incurved dial.

Each watch is crafted from premium Stainless Steel 316L with sapphire crystal glass, ensuring durability that matches its aesthetic appeal. The slim case profile sits elegantly on the wrist, slightly elevated on delicate lugs for refined comfort throughout the day. These watches feature precise Miyota movements, delivering reliable timekeeping wrapped in minimalist Danish design.

Choose Your Perfect 28mm Watch

Our 28mm collection offers extensive customization to match your personal style:

  • Design Options: Select between Native's thoughtful minimalism or Unika's intentional storytelling aesthetic
  • Case Finishes: Choose from polished Silver, warm Gold, or elegant Rose Gold stainless steel
  • Strap Materials: Link bracelets for timeless sophistication, mesh for breathable refinement, genuine leather for classic appeal, or vegan leather for conscious style
  • Dial Colours: Pearl for luminous depth, White for clean simplicity, Ice Blue for subtle coolness, or Rose Gold for warm metallic elegance

All watch straps are fully interchangeable, allowing you to transform your timepiece from boardroom to weekend with a simple swap. Explore our curated leather, mesh, and vegan leather strap collections to expand your styling possibilities.

Scandinavian Design Philosophy

Every 28mm watch in our collection embodies the core principles of Scandinavian design: functionality, simplicity, and timeless beauty. These aren't trend-driven accessories—they're thoughtfully designed companions meant to age gracefully alongside you. The clean lines, balanced proportions, and quality materials ensure versatility that transitions seamlessly from professional settings to casual moments, from weekday to weekend.

Frequently Asked Questions

Is a 28mm watch suitable for my wrist size?

A 28mm case diameter is ideal for wrist circumferences of approximately 135mm to 170mm (5.3" to 6.7"). This size creates elegant proportions on slender wrists without appearing oversized. If you prefer a more substantial presence, explore our 32mm watches or 36mm watches collections for slightly larger options that maintain refined aesthetics.

Can I change the straps on my 28mm watch?

Yes, all our 28mm watches feature quick-release spring bars that make strap changes effortless—no tools required. You can swap between mesh, leather, vegan leather, and link straps to match different occasions or moods. Browse our watch straps collection to discover compatible options, and consider adding multiple straps to maximize your watch's versatility.

What is the water resistance of 28mm watches?

Water resistance varies by model. Please check individual product pages for specific ATM ratings and care instructions. Our watches are designed for everyday wear, though we recommend removing your watch before swimming or showering to preserve its longevity and appearance.

What's the difference between Native and Unika 28mm watches?

Native embodies pure minimalism with elongated hour markers at 3 and 9 o'clock, and light-reactive minute markers that reveal themselves under direct light. Unika takes a more expressive approach with a distinctive 12-faceted crystalline crown and gently incurved dial that plays with light and shadow. Both share the same slim 7.2mm case thickness and premium sapphire glass, but offer different aesthetic personalities—Native for quiet sophistication, Unika for intentional storytelling.

Are 28mm watches suitable for men?

While our 28mm watches are primarily designed for women and those with slender wrists, watch size is ultimately a personal preference. The 28mm diameter offers a refined, vintage-inspired aesthetic that some men appreciate for its understated elegance. For those seeking a more traditionally masculine size, our 40mm watches and 42mm watches provide bolder presence while maintaining Scandinavian minimalism.

What materials are used in your 28mm watches?

Each 28mm watch features a case crafted from marine-grade Stainless Steel 316L, known for its corrosion resistance and durability. The dial face is protected by scratch-resistant sapphire crystal glass, the same material used in luxury timepieces. Precise Miyota quartz movements ensure accurate timekeeping. We offer genuine Italian leather, breathable mesh, premium link bracelets, and vegan leather strap options, all made with sustainable materials and ethical practices at the forefront of our design process.