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What happens at the magical point where the past and the future meet?
As the year comes to an end, we reminisce about the past, yet are ready to reboot and embrace the future and all the whispered dreams it may contain.
At Nordgreen we’re passionate about the passage of time. Fascinated with the tension that ignites when old meets new. This inspired us to curate a monochromatic universe where the two meld together. Classic objects from the analog world meet contemporary products and attitudes of the future.
It’s time to reboot.
Welcome to AW21.
Our AW21 colour way also translates the reboot of nature to autumn and winter. The beautiful rich greens transform through red and yellow to brown - and then fade away. Perhaps to be replaced by a covering of snow, and the deep impenetrable blue of thick ice.
The essence of the seasons encapsulated in a timepiece.
Designed for AW21.
Product design: Jakob Wagner
Product development: Maria Madsen
Creative direction: Jonathan Lowth and Esther Günnewig
Photography: Monta Dedele
Web & graphic design: Esther Günnewig and Monta Dedele
Words and concept development: Jonathan Lowth and Radina Vladimirova
Talent: Jonathan, Molly and Niklas (Sumo Brothers)
Styling: Emma Nüchel
Make-up: Camilla Günther
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