Our Design Philosophy
Our designs represent an aspect of life for us in Denmark. Our collection reflects our ability to adapt to your busy routine and to be as versatile as you need your accessories to be. Our Chief Designer, Jakob Wagner's influence on the Nordgreen collection of watches, is becoming notable worldwide.
“I don't think so much about the product; I think about the person using it, the context. We all have relationships with our products. I see myself as the one that makes sure that relationship is a good one.”
Jakob Wagner, Interior Design Magazine, June 18, 2018
For 25 years and counting, Jakob Wagner continues to make his mark on Danish design. His works express his passion for design through aesthetic appeal and practical purpose.
As Nordgreen's Chief Designer, Jakob is well-acclaimed for designing collections for major brands such as Bang & Olufsen, Hay, B&B Italia, and Cappellini. He is also a five-time recipient of the IF Product Design Award and Designer of the Year. Nordgreen and Jakob are the recipients of the Red Dot Award in Product Design 2020.
"With a Nordic mindset on design, contemplation comes first. I look for meaning before I design anything. Then I turn to nature for inspiration, searching for the most harmonious expression. I carefully design every component individually to be part of the whole and to respect the materials and function. That's how I try to reveal the essence of the watch. I prefer to leave a subtle signature on the products I design and invite the person to live with it, as an open-ended story."
We Want You To Contemplate Our Design
We want you to contemplate how the contour of our timepieces can subtly provoke your thoughts and memories, as it does ours. Our collection is provocative and designed to be Nordic.