Emerging in the mid-20th century, Scandinavian design transformed everyday objects into artful essentials. It’s defined by clean lines, muted tones, and an emphasis on natural materials. The principle is simple: remove what’s unnecessary, keep what matters.
This approach mirrors the Nordic lifestyle — calm, balanced, and deeply connected to nature. The Danish word hygge captures this perfectly: creating moments of comfort and wellbeing in the ordinary. From furniture to timepieces, the Scandinavian mindset ensures every element serves both function and feeling.
At Nordgreen, this design ethos comes to life through the vision of Danish designer Jakob Wagner. With decades of experience — including collaborations with Bang & Olufsen — Wagner translates Scandinavian values into every Nordgreen watch. Each design balances timeless aesthetics with daily practicality, creating a piece that feels both intentional and effortless.
True to Danish sustainability, every Nordgreen watch also connects design with purpose — giving you the choice to support one of three global causes through our Giving Back Program.
