Stripped away to the bare essentials, and where every individual element has a distinct role to play, we wanted our flagship product to be a stunning example of the true meaning of Scandinavian design.

At the same time, we were led by a single-minded determination to produce a timepiece which, from an environmental perspective, is probably the next best thing to not wearing a watch.

Jakob Wagner’s work has been exhibited internationally and has received numerous awards (6 IF awards, 3 Red Dots, Bundespreis, Designer of the Year.) His work takes part in the permanent exhibition at MoMA, New York.

Wagner’s simple, yet sophisticated approach expresses the essence of a product in a minimalist, poetic and playful manner. His design process is detailed and considers all angles of the user experience, which results in timeless, well balanced design.