Responsibility Strategy 2023⏐Nordgreen

WE ARE B CORP CERTIFIED

The B Corp certification is granted by B Lab, a non-profit organisation located and operating around the world. It envisions a global economy with the purpose of benefiting all people, communities, and the planet.

AMBITIONS

We know that challenging the status quo in the watch industry and leading the way towards a new and better business model is not easy. But it’s in our DNA to obsess about the best, and the right way to run a business against the backdrop of global change. And to be totally transparent about our success - and failure.

01 MEASURING AND REPORTING

Measuring and reporting are mandatory when working towards a more sustainable business. Without verifiable, accurate data, ambitious goal-setting, and regular reporting, sustainable activities are no more than (often exaggerated) guesswork. We have set clear goals for the coming years which include pushing for net zero by 2040 and becoming plastic neutral by 2025.

02 RESPONSIBLE PRODUCTS & CUSTOMER EXPERIENCE

The subject of responsible products and customer experience covers a wide range of areas from products, materials, and packaging to our Giving Back Program. We have high ambitions for our products, and are determined to challenge the industry: We want to design long lasting products in superb materials and are always on the lookout for new, innovative materials and suppliers to help us on this journey.

03 SUPPLY CHAIN TRACEABILITY

Traceability is key to everything. From being able to track where the materials originate, and knowing the level of emissions in the supply chain to ensuring good working conditions and doing as little harm as possible to people and the planet. Based on the number of suppliers we work with, we currently have 41% traceability in our tier 2 suppliers with the goal of increasing that number to 80% in 2023 and 100% in 2024.

04 HEAD OFFICE

We want our values to shine through in everything we do. From the way our office looks to the food that we eat and the way we work as a team. If we expect our partners to act responsibly we have to lead by example and show that we mean business.

OUR DEFINITION OF "BETTER MATERIALS" IS:

Materials with a reduced impact on the environment (e.g. recycled materials) and/or materials or components we can trace to ensure less impact on people or planet (e.g. our lab grown diamonds).

We have high ambitions
for our products,
and are determined
to challenge the industry:

We want
to design
long lasting products
in “better materials”.

LEATHER

NATO STRAPS

VEGAN LEATHER STRAPS

STAINLESS STEEL

NATURAL STONES

LAB GROWN DIAMONDS

BIO-BASED ACETATE

BIO-BASED POLYAMIDE

PACKAGING

GUARDIAN BY NORDGREEN

Guardian is a manifestation of Nordgreen. It is the physical exploration of all the values which lie at the heart of the brand. The thinking behind Guardian is to extend the life of the watch to the maximum, as much as 100 years. The reason behind this goal is to reduce the environmental impact caused by the production of each watch.

NORDGREEN X CLEANHUB

Plastic is a problem. On land, and in the oceans. And as a visionary and responsible brand, it’s one of our biggest concerns - obviously, our goal is to become plastic neutral. Our goal is to cut our plastic use by 50% in 2023 compared to 2022. To reach this target, we’re trialing a plastic-free alternative to the traditional gift boxes and revisiting the most plastic-heavy packaging we have; the sunglasses packaging.To offset what has not yet been reduced, we partnered with CleanHub in January 2021 to collect the equivalent amount of plastic as we use in our packaging and products.

CO2e OFFSETTING

To achieve net zero, our first step will be to look into reducing the emissions that we already know and measure. The second step is of a much more complex nature - to measure the emissions which are out of our direct control. In order to do this, we need to obtain the necessary information about greenhouse gas emissions that occur in our supply chain. We have made the decision to offset via projects that will make a difference in the key countries in which we operate, and will contribute to “future positive” technology.

OUR HEAD OFFICE IN COPENHAGEN

We want our values to shine through in everything we do. From the way our office looks to the food that we eat and the way we work as a team. If we expect our partners to act responsibly we have to lead by example and show that we mean business.

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