Our Design Philosophy
Nordgreen, based in the heart of Copenhagen, Denmark, embraces a design philosophy that intertwines Nordic simplicity with a deep connection to purpose and nature. This Copenhagen influence brings a timeless, minimalist aesthetic to each watch, where every element is meticulously designed to blend seamlessly, honoring both material and function. Each piece reflects a philosophy that values mindful choices, inviting users to connect with a product that tells a story of elegance, intentionality, and a commitment to “do better”.
To bring these beautiful timepieces to life, we collaborate with experienced Danish designers who share our vision for creating products that are not only visually stunning but also meaningful and functional. Their expertise ensures that every Nordgreen watch embodies the essence of thoughtful design, combining tradition with innovation.
Our Chief Designer
For three decades, Jakob Wagner holds true to his design vision: Refining and expressing meaningful values in every piece he creates, aiming to enrich the user experience beyond function and aesthetics.
Jakob’s portfolio includes furniture for five of the top Italian brands, seven headphones and several speakers for Bang & Olufsen (2011-2021), and the first six watches for Nordgreen, resulting in numerous international awards.
His unique way of re-enchanting Scandinavian minimalism increasingly touches people globally. Currently, he is creating works layered with meaning, emanating wisdom, inviting us to embody the change we want to see.
Watches Designed with You in Mind
As Danes, we were raised with the values of simplicity and balance. To us, this means that people always come first, that sometimes it’s healthy to leave a little early on a Friday for an after-work beer, and that everything is better with a little “hygge.” The Danish lifestyle is all about removing the complexities of modern living and appreciating the little things--about having less and enjoying more.
When founding Nordgreen, we knew we wanted to find a way to translate these values into our watches.
After nearly a year of intensive collaboration, countless sleepless nights, and swimming pools’ worth of coffee, we are thrilled to present a beautiful line of watches completely designed with you in mind.
Our watches were meticulously designed to be able to be worn every day, regardless of what clothes you have on, where you’re going, or how you’re feeling, allowing you to focus on the little moments that make life worth living. Our watches don’t just tell the time: they remind you to treasure it.
We are immensely proud of the result, and hope that you will be too
