aBOUT Us
At Nordgreen Copenhagen, we believe in creating timepieces that not only tell time but also embody a lifestyle defined by design, care, and a connection to our surroundings. Inspired by the timeless elegance of the Scandinavian way of life, our mission is to craft quality watches that seamlessly blend functional minimalism with understated luxury.
Each watch is thoughtfully designed to accompany you on every journey, whether navigating bustling cities, embracing the calmness of nature, or cherishing your personal moments. Nordgreen is dedicated to offering genuine craftsmanship at an accessible price, making a piece of the Scandinavian lifestyle available to everyone.
Join us in celebrating the art of living simply, beautifully, and meaningfully.
There are good reasons why Denmark consistently ranks among the top countries for quality of life and happiness. Danes care for their country, care for each other, embrace nature, and cherish the simple and beautiful things in life. At Nordgreen, we aspire to inspire more people and nations to embrace this approach to living.
We see our watches as a beautiful yet simple tool to spread this message. While we recognize that our watches won't save the planet, we believe they can inspire change one watch at a time.
Sustainability initiatives
At Nordgreen, we recognize that sustainability is crucial to running a responsible business, and we acknowledge that we are far from perfect today. Our strategy is to set realistic, attainable goals and make steady progress.
We aim to continuously improve our practices, focusing on reducing our environmental impact to achieve consistent advancements. Our approach involves examining all aspects of our business, from supply chain management to production processes, ensuring we can make responsible choices going forward.
We are proud to be a B Corp certified company, demonstrating our adherence to high standards of verified performance, accountability, and transparency in areas such as governance, workers, community, environment, and customers.
Our packaging is made from FSC certified paper and cardboard, along with recycled PET felt.
Since watches are small products, we use minimal plastic, mainly in our watch packaging. While our packaging was originally designed for aesthetics and protection, and the plastic we use there is recycled, we are now redesigning our watch packaging to be plastic-free and aim to launch it in 2025. This will reduce our plastic use by 95%.
To reduce shipping distances for our European and Asian customers, we currently operate warehouses in Denmark and Japan. By 2025, we also plan to open and ship US orders from a local warehouse.
Starting in 2024, we will measure our CO2e emissions, with the first report available in 2025. Once we have a comprehensive overview, we will explore opportunities to both reduce and compensate for these emissions.
We are striving for full traceability throughout our supply chain and will begin the mapping of our suppliers in 2024. Once we have an overview of the current situation , we will set traceability improvement goals latest by the end of 2024.