28mm Watch Collection

28mm Watch Collection

Explore our range of timeless designs mindful of the future and create your signature watch.

Get an extra strap for free with the code : FREESTRAP


Based on +20,000 customer reviews

Probably the best Scandinavian watch

I wanted a special memento of my favourite city, Copenhagen. This beautiful watch is exactly what Danish design is all about; beautiful, simplistic and modern. I look forward to many hyggelig moments with it.

Matthew Soucie, May 14 2020

Can definitely recommend buying from Nordgreen

Very pleased with my purchase - exactly what I was hoping it would be. Very quick delivery , well packaged. Would definitely recommend. Particularly like the scheme where part of the purchase price goes to an eco scheme.

Shelagh Williams, April 27 2020

I'm completely amazed

For some years now I have been looking for a quality watch that will last me a lifetime, like my grandparents' time. I finally found a brand with whom I identify.

Raquel Pereira, April 28 2020

Watch is exactly as advertised.

Very quick service and speedy delivery. Beautiful quality watch at good price,very easy to change bands.¨

Steven Chee, 14/02/2021

Excellent service, high quality products

Ordered on a Sunday, received on Tuesday which is phenomenal in the current circumstances. Love the watch, really classy

Chris Brown, May 27 2020


Quick delivery, watch looks great and love the CSR scheme to give back to the environment. 5 stars!

Ben Challenger, April 27 2020

Great service

We were really satisfied with our experence with Nordgreen! The product was great and the customer service was always very helpfull. Will definitely order again from them!

Anonymous, 28/01/2021

Great design, fast

The watch is beautiful and it arrived in just a couple of days to the US from Copenhagen.

Paul D'Alto, May 28 2020

When simplicity is everything

A very nice watch with a beautiful simple design and not that expensive as well

Mohamed El Kerdany

The ordering and processing of my order was very smooth and my order arrived in 3 days! I had made an error on entering the address and had contacted Nordgreen right away. They were able to change the address at the warehouse and sent me a confirmation which took away the anxiety.

Cynthia Lau, 28/01/2021

After seeing my not so positive online review about their lack of response to my issues with my previous watch the Nordgreen team were quick to suggest a replacement and organise delivery

Anonymous, 31/01/2021

Beautiful Timepiece

I like the watch on my shirt. It is a nice watch to wear. Simplistic and beautiful at the same time. I value this purchase. Thank you.

Soham Trivedi

Small dial wristwatches make all the difference for ladies who want the best experience from their timepieces.

For those women who choose simplistic styles that speak more of their advanced tastes, see all the information you need on shopping and customizing the best 28 mm women’s units.

Native | White Dial - Brown Leather - 28mm / Silver
28mm 32mm 36mm 40mm
Native | White Dial - Brown Leather
Native | White Dial - Mesh - 28mm / Silver
28mm 32mm 36mm 40mm
Native | White Dial - Mesh
Native | White Dial - Black Leather - 28mm / Silver
28mm 32mm 36mm 40mm
Native | White Dial - Black Leather

For the earth

Our commitment to earth first echoes the principles of Danish society, seeking to inspire positive change by giving back to the world. Wearing Nordgreen gives you the chance to donate to one of three global sustainability organisations via our Giving Back Program.

For form and function

Created by award-winning designer Jakob Wagner, our minimalist Danish designs honour form and function in equal measure, with each having a different story to tell. These are modern classics: watches designed for everyone, everywhere.

Why Small Dials Matter

For a variety of reasons.

To some women, it is a matter of necessity, not just fashion. We have designed these small case diameter timepieces to meet the need of our international women audience with a smaller wrist.

For some other women, these wristwatches help strap up for dress functions. Even if they could have managed to pull off a bigger size, these small frame timepieces take all the attention away from the timepiece.

The 28mm Watches to Buy Today

At Nordgreen, our collection of the Native and Unika wristwatches makes all the difference for women looking to get in on this size range.

While the Native was made to serve the unisex market, a Unika line is one of those exclusive items and top design categories that we keep for the bold women who like the extras.

More than Just Wristwatches

Shopping our 28 mm watches at Nordgreen does not just buy you the timepiece. You also get to support a charitable course such as:

  • Providing clean drinking water to communities in Central Africa;
  • Reclaiming parts of the Amazonian rainforest; and
  • Ensuring a quality education for kids in India…

A single purchase can go a long way for your wardrobe, as well as showing love to needy people in other parts of the world. Sounds like such a great bargain.

Shop your 28mm Watch with Nordgreen today.

View the various categories of 28mm case diameter watches that we carry for women in-store today. Our stellar reviews continue to reflect the attention to detail that we pay to every unit in our collection.

Shipping at some of the most affordable price points that you will find on the market, we are truly out to make a difference in bringing the highest level of luxury to the classy Nordgreen women without having to break the bank.

Our Sustainable Initiatives

Carbon Neutral
By planting 1000's of trees we have offset our carbon emissions generated by our office here in Copenhagen. Equally, each of our global shipments have been offset, including your Nordgreen order.
Sustainable Packaging
All our packaging is FSC certified. The cardboard paper in our packaging comes from responsibly managed forests. The felt insides of the box are formed using up-cycled plastic bottles.
Giving Back Program
Our Giving Back Program upholds our Nordic and Danish values of health, education, and environment, and in doing so, establishes partnerships with relatable charitable organizations around the globe.
Responsible Manufacturing
By partnering with Danish partners abroad we ensure that our overseas production facilities adhere to the highest standards while following Danish labor practices.

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