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Our Watch Design Philosophy

Our design comes from within. It’s about thoughtfulness. A distillation of the qualities and aesthetics of our home city, Copenhagen. A continuous reminder to improve. Our goal - to deliver more than just a timepiece, but to deliver an inspirational slice of Copenhagen, in which timeless aesthetic appeal meets precision and functionality.

“I don’t think so much about the product; I think about the person using it, the context. We all have relationships with our products. I see myself as the one that makes sure that relationship is a good one.”

- Jakob Wagner

Our Watch Designer

For 25 years and counting, Jakob Wagner continues to make his mark on Danish design. His works express his passion for design through aesthetic appeal and practical purpose.

His design of Nordgreen’s Pioneer model was recognised with the Red Dot Design Award in 2020, while in 2021 his design of our Philosopher piece was awarded with the iF Design Award, as well as the Good Design Award in Japan.

"With a Nordic mindset on design, contemplation comes first. I look for meaning before I design anything. Then I turn to nature for inspiration, searching for the most harmonious expression. I carefully design every component individually to be part of the whole and to respect the materials and function. That's how I try to reveal the essence of the watch. I prefer to leave a subtle signature on the products I design and invite the person to live with it, as an open-ended story."

Jakob Wagner

We Want You To Contemplate Our Design

We want you to contemplate how the contour of our timepieces can subtly provoke your thoughts and memories, as it does ours. Our collection is provocative and designed to be Nordic.

Danish Design with Integrity

Watches Designed with You in Mind

As Danes, we were raised with the values of simplicity and balance. To us, this means that people always come first, that sometimes it’s healthy to leave a little early on a Friday for an after-work beer, and that everything is better with a little “hygge.” The Danish lifestyle is all about removing the complexities of modern living and appreciating the little things--about having less and enjoying more.

When founding Nordgreen, we knew we wanted to find a way to translate these values into our minimalist women's watches and men's watches.

After three years of operation we are proud of the range that we bring to you today. The Pioneer Chronograph has even gone so far as to pick up the Red Dot award, a prestigious design award that Jakob can boast to be the winner of for the fourth time in his notable career.

Our watches were meticulously designed to be able to be worn every day, regardless of what clothes you have on, where you’re going, or how you’re feeling, allowing you to focus on the little moments that make life worth living. Our watches don’t just tell the time: they remind you to treasure it.

We are immensely proud of the result, and hope that you will be too

Design has the potential for storytelling, inviting our hidden dreams into our lives

the designer

Jakob Wagner

Guided by traditional Scandinavian design, a love for watches, and a desire to completely change the way we look at them, we knew there was only one designer who could bring our vision to life: Jakob Wagner.

Wagner is one of Scandinavia’s most heavily awarded and respected designers, with over 20 years of experience designing for international companies including Bang & Olufsen, Hay, Muuto, and B&B Italia. In that time, he has honed a style that is quintessentially Danish: elegant, simple, balanced, and timeless. What sets him apart, however, is his ability to integrate functionality into his designs. Wagner’s background in mechanical engineering grounds his designs in the user experience, so that in everything he creates, he carefully considers not just the look of the object, but how its user will want to interact with and create a connection to it.

With his ability to strike the perfect balance between minimalism and functionality and his artistry in embedding Danish values into everything he creates, Jakob Wagner is our key to making true Scandinavian lifestyle and design accessible.

  1. Real Italian Leather
  2. Japanese Quartz Movement
  3. Water Resistant up to 3 ATM
  4. Interchangeable Straps
  5. 316L Stainless Steel
True Scandinavian lifestyle & design, made accessible
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