Our Watch Design Philosophy
Our design comes from within. It’s about thoughtfulness. A distillation of the qualities and aesthetics of our home city, Copenhagen. A continuous reminder to improve. Our goal - to deliver more than just a timepiece, but to deliver an inspirational slice of Copenhagen, in which timeless aesthetic appeal meets precision and functionality.
“I don’t think so much about the product; I think about the person using it, the context. We all have relationships with our products. I see myself as the one that makes sure that relationship is a good one.”
- Jakob Wagner
Our Watch Designer
For 25 years and counting, Jakob Wagner continues to make his mark on Danish design. His works express his passion for design through aesthetic appeal and practical purpose.
His design of Nordgreen’s Pioneer model was recognised with the Red Dot Design Award in 2020, while in 2021 his design of our Philosopher piece was awarded with the iF Design Award, as well as the Good Design Award in Japan.
"With a Nordic mindset on design, contemplation comes first. I look for meaning before I design anything. Then I turn to nature for inspiration, searching for the most harmonious expression. I carefully design every component individually to be part of the whole and to respect the materials and function. That's how I try to reveal the essence of the watch. I prefer to leave a subtle signature on the products I design and invite the person to live with it, as an open-ended story."
We Want You To Contemplate Our Design
We want you to contemplate how the contour of our timepieces can subtly provoke your thoughts and memories, as it does ours. Our collection is provocative and designed to be Nordic.