A TRIUMPH OF THE PRINCIPLE OF FORM AND INNOVATIVE VISION
Stripped away to the bare essentials, and where every individual element has a distinct role to play, we wanted our flagship product to be a stunning example of the true meaning of Scandinavian design.
At the same time, we were led by a single-minded determination to produce a timepiece which, from an environmental perspective, is probably the next best thing to not wearing a watch.
About Jakob Wagner
Jakob Wagner’s work has been exhibited internationally and has received numerous awards (6 IF awards, 3 Red Dots, Bundespreis, Designer of the Year.) His work takes part in the permanent exhibition at MoMA, New York.
Wagner’s simple, yet sophisticated approach expresses the essence of a product in a minimalist, poetic and playful manner. His design process is detailed and considers all angles of the user experience, which results in timeless, well balanced design.
"I want people to look at the Guardian and get a feeling of empowerment. A desire to step up. To do more. To inspire others and have a personal sense of purpose."
Jakob Wagner, Watch Designer at Nordgreen