Nordgreen bases its responsibility to our planet around more sustainable products and practices. From Eco-friendly watches to continually working to ensure that those who help make our watches and straps are fairly compensated, we take pride in ours using traceable materials in our Scandinavian designed watches.

How about our latest addition to the Nordgreen collection, the Pioneer Chronograph men’s watch. Its rounded and softened features, detailed with red-tipped second and minute hands symbolic of Danish innovation in producing sustainable wind energy, are only the beginning of its wonders. 

All of our watches and straps, including the new Pioneer men’s watch, are produced using locally sourced materials that are durably made to last you a lifetime.

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One of the core reasons why Nordgreen came into existence is because we couldn’t find a watch that embraced the ideals of sustainability, kept to the ethos of preserving the planet, and contributed to the wellbeing of lesser privileged societies.

Nordgreen has a selection of excellent and stylish eco-friendly watches that do just that.

Our co-founders Vasilij Brandt and Pascar Sivam could not find quality earth eco-friendly watches on the market that were affordable, and that looked good, no matter how hard they tried. This frustration led them to renowned, award-winning Danish designer Jakob Wagner to realize this watch.

Nordgreen is at the forefront of producing eco-friendly affordable watches that keep to the tenets of Scandinavian minimalist design and sustainability. Our watches are sophisticated enough to stand out on your wrist, and yet understated enough not to overpower your wardrobe.

Nordgreen watch designs effortlessly match your every look and will fit into any occasion, be it casual, formal, dress, or festive. Our beautiful watches are also customizable, to enable you to choose an everyday style for daywear, and just as quickly, a stunning, head-turning look for the evening. You may also opt to purchase our affordable watch bundles for both men and women that allow you to buy a variety of watch casings and straps together in one go.

Our eco-friendly watch company operates on five main principles: heritage, simplicity, balance, function, and sustainability. Sustainability is perhaps the most important, after culture, as we do not envision a better tomorrow without a better environment today. These core principles are what drive our every decision, design thought, and overall company strategy. We actively embrace the Danish concept of hygge as we believe that a life lived outside of happiness, wellness, and completeness is not life at all. 

Our eco-friendly watches showcase this pragmatic Danish attitude and display the characteristics of a sustainable, green, and wholesome lifestyle. Besides investing in quality earth eco-friendly watches, when you buy a Nordgreen watch, you are directly improving societies in the developing world and investing in the preservation of our planet.

Nordgreen empowers you to donate to one of three causes worldwide through our Giving Back Program. With every watch purchase, you may choose to donate to:

• Restoring 200 square feet of Amazonian rainforest in Latin America
• Contributing to a month’s free education for one child in India
• Providing two months’ clean water for a resident in the Central African Republic

Denmark is fortunate to be one of the happiest countries in the world, where people have understood that a good life involves balance. At Nordgreen, we believe that we can spread this happiness, one watch at a time.

All donation costs are included in the price of each watch, so you won’t have to go back into your pocket to donate. You can also keep track of your donation’s impact on our website by keying in the serial number at the back of your watch casing.

Eco-Friendly Watches Men

If you’d rather own a watch that also gives back to the environment, then you’ve come to the right place.  Nordgreen’s eco-friendly watches men are stylish, practical, and functional.

Our flagship watch, the 42mm Pioneer, is the one that started it all. It comes with a minimalist dial available in white, black, or navy blue. The Pioneer pays homage to the ideas of simple-living and mirrors the sustainable environment we have in Denmark.

Its third-hand stopwatch provides for greater accuracy and its Chronograph second hand topped with red tips point to the red tips found on the numerous wind turbines off the shores of Denmark that power our country.

Choose from a variety of case colors, including rose gold, gunmetal, or silver on this 40mm-only watch that comes with straps in a variety of desirable colors. You may opt for real Italian leather straps or the more eco-friendly vegan leather straps, as well as nylon and stainless steel mesh.

Nordgreen’s Native watch for men is another of our eco-friendly watches that are affordable, stylish, and functional. The rounded case highlights its elevated design, and its clean dial comes in black, white, or navy blue. One of the most striking features about this watch is its invisible minute marks that only appear when they need to, and the rounded lugs that point to the watch’s classic intentions.

The perfectly balanced Native comes in two men’s sizes – 36mm and 40mm – with four case colors – rose gold, silver, gunmetal, and gold. You may opt for colorful Italian leather, vegan leather, or stainless steel inter-changeable straps to complement the watch case.

Nordgreen’s Philosopher timepiece is specially designed to provoke the power to think differently, to act now, and to work towards creating a better future while respecting the lessons of the past. This watch comes in two convenient sizes: 36mm and 40mm.

Jakob Wagner designed the Philosopher to have a prominent elevated watch case—made of clean brushed-silver stainless steel with tugging lugs—to symbolize the passage of time in our lives.

The asymmetric second hand further highlights this philosophy as it appears to slice through the dial continuously.  The Philosopher has a conical-shaped case that’s wider at the base than at the face, creating a white, two-piece dial that draws you into the very center of the watch. It comes in two men’s sizes – 36mm and 40mm, and features nylon, stainless steel, vegan leather, or Italian leather straps.

Choose, too, from our Infinity range of men’s watches that come in 32mm and 40mm watch cases. This watch embodies pure simplicity and masculine elegance and is designed to highlight only the essentials. It has no lugs on the watch case, does not show the date on the dial, also omits the fine detail of the hourly marks.

The Infinity has a deeply curved dial that comes in white only, another pared-down feature, to remind us of the infinite space-time continuum of which we are an inescapable part. Its beautiful extended hourly marks glide right up to the edge of the watch dial, making it easier to read the time.

Choose from a variety of interchangeable straps that connect directly into the watch, allowing you to match the watch to any style. These straps come in a variety of colors, and you can opt for Italian leather, vegan leather, or stainless steel mesh straps to match your wardrobe perfectly.

Eco-Friendly Watches Women

Nordgreen has an impressive collection of eco-friendly inexpensive watches for women that will complement your wardrobe and speak to your commitment to a sustainable planet. If you are in search of a minimalist, beautiful, and timeless timepiece, then you’ve made the right choice by choosing to own a Nordgreen watch.

What stands out about our eco-friendly watches women is how beautifully-designed and yet affordable they are. As a lady of style looking to achieve an expensive, fashionable look, you won’t worry about going out of pocket when you buy a Nordgreen watch.

Another of our eco-friendly watches is the Native and Native Lille range of women’s watches. These watches come in 32mm case sizing for the Native Lille and 36mm or 40mm for the Native.

The Native has a rounded case that beautifully elevates the watch’s design and surrounds a clean dial available in white, black, or navy blue. The minute marks are invisible and only appear when showing the appointed time, and the rounded lugs belie the watch’s classic roots. With casings in gold, rose gold, silver, or gunmetal housing, you’ll be spoilt for choice.

This perfectly balanced watch is suitable not only for women but men, boys, and girls too. Choose from four case colors – gold, silver, rose gold, or gunmetal, and a myriad of strap colors in Italian leather, ecofriendly vegan leather, or stainless steel mesh.

For women who love a slightly more substantial timepiece, the Philosopher, with its conical-shaped case and a sharp white-only dial, is a perfect choice. The base of the casing is more extensive at the bottom than at the watch face, drawing your eyes into the very center of the timepiece.

The Philosopher also features a clean brushed-silver look and tugging lugs that provide the perfect finish this truly unique watch design. Choose from a variety of interchangeable straps in a variety of colors that come in Italian leather, vegan leather, nylon mesh, or stainless steel mesh.

Our final design of eco-friendly watches for women is the Infinity watch, designed to connect with the evolution of nature and omit the complexities of modern living.

This minimalist women's watch case has no lugs, lacks hourly marks on the white-only dial, and does not show the date to yield an understated and polished design. The deeply curved dial takes us into the infinity of space and time only punctuated by the striking extended hourly marks that glide to touch the edge of the watch dial.

Choose from 32mm or 40mm gold, silver, or rose gold watch cases and interchange the colorful straps, choosing from real Italian leather, vegan leather, or stainless steel mesh straps.