We’re not arguing with you on that one. Unfortunately, the major luxury brands do have a significant markup. Their goods are usually outstanding quality, but can they justify charging thousands of dollars?
We’re here to shake up the market. We’re a designer brand with a difference – we charge a fair price for our timepieces. How can we justify charging less and still maintain our high-quality standards?
We took a decision early on to limit our range and the features we offer. Most brands today are about shiny features that no one needs. All that does is to increase the costs. We’ve stuck to basic features instead. With a limited range of models, we’re able to focus on quality components.
Women’s White Dial Watches
Society today tends to be judgmental. Someone you meet makes a judgment about you in less than a minute. They’re judging you on appearances, rather than your true worth. It’s not fair, but that’s the way things work.
Wearing a quality timepiece helps you make the right impression. It says that you care about punctuality and have exquisite taste. It’s an accessory that’s suitable in even the most conservative environment.
And it moves effortlessly from the office to date night, and then to a picnic with friends. Choose a simple style for maximum versatility, and you’re all set.
Our ladies’ range consists of three designs. Jakob Wagner, a top European designer, partnered with us to create the range. We gave him a strict brief – embrace the principles of hygge. And he hit a home run from day one.
Why was it difficult? Hygge is a lifestyle. The spirit of this lifestyle is to slow down, simplify, and enjoy what you have. It’s about being present in your life, instead of always living in the future.
There are no defined principles, and this makes it tougher. It’s less clearly defined than something like the Marie Kondo method, but the idea is similar. If an item is distracting you from enjoying your life to the fullest, there’s no place for it.
Jakob interpreted this as a simplified design. Our range is elegant, timeless, and gorgeous. These watches are designed to spark joy.
You have four basic styles to choose from – the Native, Unika, Philosopher, or Infinity. If you have larger wrists, you might like the Pioneer. At 42mm, though, it’s oversized for most women. But having a limited range of models doesn’t mean that you don’t have choices, especially if you're choosing from our selection of womens white dial watches.
We help you change things up by allowing you to choose the customizations that you like. So, if you want a rose gold strap, gunmetal case, and white dial, you can have it. You’re able to change:
Another thing that we insisted on was interchangeable straps. Buy a leather strap for the office. Upgrade your look to stainless steel mesh for a night on the town. Opt for nylon or rubber for casual use. Or choose vegan leather if you don’t use animal products.
Our bundles give you a great deal on a watch and two extra sets of straps. Now that that’s out of the way, let’s check the different models we have. We’ll leave the Pioneer out for now. It’s a chronograph, so if that interests you, look at our main page.
Why Buy From Us?
To start with, we’re uncompromising when it comes to quality. We assemble each timepiece by hand. Then we recheck it before it leaves our workshop. We don’t believe in sending out junk. It’s not useful for building a relationship, and it’s terrible for the environment.
Social responsibility is something else that we’re big on. By buying a single timepiece from us, you’re donating to one of the following (you’re choice):
We’re creating an iconic brand. That’s why we never compromise on design or quality. It’s a harder route for a business to take, but we’re willing to put in the effort. We’ve scoured the globe to partner with suppliers as dedicated as we are.
We’re proud to stand behind our products. That’s why you won’t find the same old one-year warranty from us. We’re confident enough to double the standard warranty. If something goes wrong, thanks to a manufacturer’s defect, return the piece to us.
You can do this through our website or one of our registered agents. If we’re unable to repair the piece, we’ll send you a new one.
Only the best will do. Let’s look at the components more closely.
Precise movements are essential to keep proper time. The movements are the inner workings of your piece. And no one matches the accuracy of the Japanese company, Miyota. You’ll find their movements in all top brands for this reason.
Batteries are something that are easy to replace. Many manufacturers choose the cheapest option they can find. We have a problem with that. Batteries are bad for the environment. Cheap batteries last a few months at the most.
That’s why we only support suppliers with a decent quality product. Your battery should last a minimum of two years.
When life knocks you down, you get up and try again. But too many knocks make it much harder. That’s why we choose the most durable glass on the market today. Sapphire glass resists scratches and a fair amount of abuse.
The straps that we use are all high-quality. We’ve kept them interchangeable so that you have a wide range of choices. All you need to do is to ensure that the strap size is compatible with the dial size.
Here’s your quick guide:
Your options for materials include:
Every model we offer is water-resistant. You can’t go diving or swimming with any of our models. That said, if they’re splashed with water, or dunked quickly, they’ll be fine.
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