aBOUT Us
At Nordgreen Copenhagen, our mission is to craft timeless timepieces that reflect the values of thoughtful design, quality craftsmanship, and a deep respect for the world we share.
Inspired by the Scandinavian way of life, we believe in creating beauty with purpose—championing simplicity, functionality, and a meaningful connection to people and the planet.
We are committed to making sustainability an integral part of our journey. From planting a tree for every watch sold to reimagining our packaging with 100% plastic-free and recyclable materials, we take deliberate steps to reduce our environmental impact.
As a B Corp-certified company, we are proud to foster a workplace built on care, fairness, and ethical practices while collaborating with partners to transparently measure and improve our carbon footprint.
Nordgreen is more than a watch brand—it’s a shared vision for living simply, beautifully, and responsibly. Together, we can celebrate the art of conscious choices and create a lasting impact for generations to come.
There are good reasons why Denmark consistently ranks among the top countries for quality of life and happiness. Danes care for their country, care for each other, embrace nature, and cherish the simple and beautiful things in life. At Nordgreen, we aspire to inspire more people and nations to embrace this approach to living.
We see our watches as a beautiful yet simple tool to spread this message. While we recognize that our watches won't save the planet, we believe they can inspire change one watch at a time.
Sustainability initiatives
At Nordgreen, we recognize that sustainability is crucial to running a responsible business, and we acknowledge that we are far from perfect today. Our strategy is to set realistic, attainable goals and make steady progress.
We aim to continuously improve our practices, focusing on reducing our environmental impact to achieve consistent advancements. Our approach involves examining all aspects of our business, from supply chain management to production processes, ensuring we can make responsible choices going forward.
We are proud to be a B Corp certified company, demonstrating our adherence to high standards of verified performance, accountability, and transparency in areas such as governance, workers, community, environment, and customers.
Our packaging is made from FSC certified paper and cardboard, along with recycled PET felt.
Since watches are small products, we use minimal plastic, mainly in our watch packaging. While our packaging was originally designed for aesthetics and protection, and the plastic we use there is recycled, we are now redesigning our watch packaging to be plastic-free and aim to launch it in 2025. This will reduce our plastic use by 95%.
To reduce shipping distances for our European and Asian customers, we currently operate warehouses in Denmark and Japan. By 2025, we also plan to open and ship US orders from a local warehouse.
Starting in 2024, we will measure our CO2e emissions, with the first report available in 2025. Once we have a comprehensive overview, we will explore opportunities to both reduce and compensate for these emissions.
We are striving for full traceability throughout our supply chain and will begin the mapping of our suppliers in 2024. Once we have an overview of the current situation , we will set traceability improvement goals latest by the end of 2024.