Unfortunately, every major luxury brand in 2021 has a significant price markup. Their goods are usually of outstanding quality, but can they justify a price of thousands of dollars?
We're here to shake up the market. We're a new designer brand with a difference – we charge a fair price for each watch. How can we justify charging a smaller price and still maintain our high-quality standards?
We took a decision early on to limit our watch range and the features we offer. Most brands today are about shiny display features that no one needs. All that does is to increase the costs. We've stuck to basic features instead.
Our 2021 Range
You have four basic styles on display– the Native, Unika, Philosopher, or Infinity. If you have larger wrists, you might like the Pioneer. At 42mm, though, it's oversized for most women. But having a limited range of designs doesn't mean that you don't have options, especially if you're choosing from our selection of women's white dial watches.
We help you change things up by allowing you to choose the customizations that you like. So, if you want a white leather band, silver color case, and white dial, you can get it. You're able to change:
- The band material, color, and size
- The color of the case
- The dial color (The Philosopher only comes in white color.)
- The size of the dial (The Pioneer only comes in the 42mm format.)
Another thing that was important to us as a brand was interchangeable straps. Buy a black color leather strap for the office. Upgrade your look to stainless steel mesh in a rose gold color for a night out. Opt for nylon or rubber for casual use. Or choose vegan leather if you don't use animal products.
What Materials do We Use?
For our brand, only the best will do. Let's see the components more closely.
Precise movements are essential to keep proper time. The movements are the inner workings of your watch. And no one matches the accuracy of the Japanese brand, Miyota. You'll find their movements in all top brands for this reason.
Straps
The straps that we use are all high-quality. We've kept them interchangeable so that you have a wide range of choices for band material and color. All you need to do is is get a strap size that is compatible with the dial size and case color.
Here's your quick guide:
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32mm dial: 16mm strap
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36mm dial: 18mm strap
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40mm to 42 mm dial: 20mm strap
Your choices for materials include:
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High-Grade Stainless Steel: Stainless steel is typically something that we associate with the best men's watches. We've changed that up by using a fine mesh in a large color range.
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Italian Leather: If you've bought leather products from any other brand, you'll know that there are many different grades. Unfortunately, the lower grades tend to get brittle and stain very quickly. That's why we only use the best.
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Rubber: A rubber strap is an excellent alternative to stainless steel in situations of high humidity. It'll shrug off the excess water off with ease.
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Nylon: Our brand offers a selection of top-of-the-line nylon straps. These are durable and give your watch a more casual look.
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Vegan Leather: Not everyone is comfortable wearing real leather. That's why we offer vegan leather. These are made from plant-based sources rather than animal-based sources.