GUARDIAN IS MORE THAN A WATCH. IT'S A MOVEMENT. A STATE OF MIND.
With Guardian, Nordgreen aims to nurture a community of doers by making doing easier. By joining up the dots between individual doers, and combining their efforts to a number of specific initiatives
for the betterment of our common future. By visualising that our community is working together towards a common goal, we can achieve tangible results.
"It is naive to think that we’re going to change the world through small personal lifestyle changes, however, each individual action adds up and multiplies. And it is having that perspective that matters.A good place to start is with the three Rs: reduce, reuse, recycle."
“Lack of opportunity. Non-existent equality. There is so much untapped creative talent around the world that never gets the chance to shine. For geographical, social or cultural reasons. That’s just not fair. Those are the barriers I constantly strive to break down.”
“We can’t all just sit around and wait for others to do something. But the beautiful thing is that as soon as one person takes the initiative, others are quick to follow. One person cleaning up in the community quickly becomes ten, and then one hundred”.
“The future of production will be completely re-defined by 3D printing. We’ll be able to print on demand - locally - with re-cycled materials. Physical warehouses will be replaced by digital print directories. And the environmental footprint of long-distance shipping will decrease dramatically”.
"Packaging is an old industry that lacks innovation. We disrupt it by changing consumer behaviour rather than introducing yet another unsustainable material. We see reusing as taking a step further, not back. Thanks to the power of technology we can reuse without compromising on convenience or quality of experience."
"I think everyone’s capable of being a guardian, we are all equally invested in the planet and other people. It’s just that some people realise it more than others. And again, education is the answer to me."
"We're a little bit the rebel. We see ourselves as activists who are also trying to run a business. Instead of holding a sign, this is my way of showing the world that action is needed now."
BECOME PART OF THE GUARDIAN MOVEMENT
Guardian is an ongoing journey for doing better together through community activation. It’s a symbol of not just caring about the environment and humanity, but of having the strength of mind and strength of character to actively help.If you think you have a story that could inspire positive action in others, or you know someone who does, we would like to hear about it.
Get in touch with us at firstname.lastname@example.org and tell us all about it.
A GLOBAL COMMUNITY OF DOERS
Katrine Lee Larsen