Danes are known for many things:
From design, to handball, to their level of coziness that is so high, it has its own name – “hygge”. If you spend time digging even deeper into Danish culture, you’ll discover that they have the reputation of being modest and reserved to the extent that it is bordering on aloof. Just like there’s a special word for feeling cozy in Danish, there is a term for the unwritten law governing behavior in Denmark. You’ll want to read about the Jante Law. It has been challenged lately by for example athletes inclined to believe they are the best. But can something so deep-rooted really change?