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How to Shop Consciously

How to Shop Consciously

It's not about us. It's about you. In reality, not only would we be unable to do good in the world without our community, but the only proof of our mission taking shape in the real world would be if we’ve enabled you to come slightly closer to a better version of yourselves - conscious and aware that our daily choices have an impact on the bigger picture.


While we will continue working to become the better and more conscious choice for you in 2022, and the years to come, we would like to turn the page of the new year by nurturing your desire to make more informed decisions, as we strongly believe in conscious shopping, and conscious living in general.
Even though we might be a little sceptical about making new year’s resolutions, we embrace the idea of resetting our clock when it comes to our involvement in causes for the betterment of our own practices, and society. We embrace the notion that today is the day to embark on yet another journey towards better thinking, and better doing.


Reduce Reuse Recycle
The 3 R’s are: Reduce, Reuse, Recycle, in this order of priority and consist in considering our consumption, reusing items for a different purpose instead of following the urge to buy anew, and recycling whenever possible. 2 When completing your next purchase, try to think whether you’d really like that item in a season, or a year from now. Whether the company you are buying from is responsible enough, and what up-cycling, or offset practices do they have in place.
In line with our vision of reusing and repurposing, we have created a range of refurbished watches that have previously been sent back to us. The products have been repaired and polished and meet the quality standards of our brand new ones. Give new life to a timepiece today. Explore our refurbished range.


Protecting Our Forests
At its current rate, deforestation will deplete all of the world’s rainforests within the next century. This threatens countless plant and animal species, endangers our environment, and puts local communities at risk.
“Timber extraction provides big profits at the expense of local communities. Providing communities with unfettered access to harvest a forest that is protected in perpetuity provides better and more reliable incomes.”— Johan Eliasch, co-founder of Cool Earth
Cool Earth works to combat all of these issues by working closely together with the indigenous communities living within the most threatened areas, in order to develop solutions for utilising the resources of the forest in the most efficient and harmless way. Support Cool Earth’s mission through our Giving Back Program without extra cost.
How to ensure receiving your product in responsible packaging?
Trees help clean the air we breathe, filter the water we drink, and provide habitat to over 80% of the world’s terrestrial biodiversity. Forests provide jobs to over 1.6 billion people, absorb harmful carbon from the atmosphere, and are key ingredients in 25% of all medicines.
The Forest Stewardship Council (FSC) is an international non-profit that promotes responsible management of the world’s forests. Try to look for this packaging label before completing your next purchase. It makes a difference.


Responsible Materials
With animal welfare and the environment up for question, vegan leather is on the rise. Though having a more plant-based diet has been proven to be better for the environment, one can be misled to assume that all things vegan, including vegan leather, are sustainable.
Most mainstream vegan leathers are largely made from polyurethane leather (PU leather) which is rather harmful. PU leather often comes with the threat of micro-plastic pollution, as during manufacturing the plastics release harmful toxins that can get into the air and water. Some of the plastics can even release some toxins later when worn down.
How to choose the most eco-friendly vegan leather option?
Look for the GreenGuard Certification as a quality stamp. Products that have achieved it have to meet third-party chemical emissions standards, helping to reduce indoor air pollution and the risk of chemical exposure.
Our vegan leather contains no conflict minerals, no heavy metal stabilisers, no plastic phthalates, no persistent organic pollutants and no toxic by-products. Over 99% of the solvents are recaptured and recycled, and the lining of the material is made of non-woven polyester (100% recycled ultra-microfiber) with a non-fibrous polyurethane binder, and is GreenGuard certified and complies with RoHS.


How to choose the most eco-friendly leather option?
Look for quality stamps, such as the Leather Working Group (LWG) and the Association for Quality Assurance of Leather Bracelets Manufacturers (AQC), especially when it comes to leather timepieces.


LWG
Leather Working Group is an international, not-for-profit membership organisation, responsible for the world’s largest leather sustainability program. LWG aims to improve the environmental impact of the leather industry by assessing and certifying leather manufacturers.


AQC
AQC is an international association of leather bracelet manufacturers for the watch industry, created to ensure the traceability and conformity of the materials used in the manufacturing of the leather bracelets. The AQC label guarantees control during production, chemical monitoring, traceability of production and origin of the leather. 

The leather used in our production originates from tanneries in Italy, which are all members of (LWG), AQC or follow the ISO9001 and ISO14001 standard, and is a byproduct from the food industry - meaning that no cows are slaughtered for their skin only.


How to differentiate recycled materials?
It is becoming increasingly challenging to assess what materials are considered sustainable, as even practices such as recycling and up-cycling still require resources for production and are not emission-free. Yet, recycled materials are the more eco-friendly solution. The easiest way to ensure that a product meets recycling standards is the GRS (Global Recycling Standard) quality stamp.
GRS aims to document the recycled content of a product. It ensures that all production processes throughout the supply chain have gone through the right steps to ensure the integrity of the final product. GRS uses a transaction certificate system that enables optimal tracking of recycled materials and addresses issues related to environmental and social criteria.
To celebrate our Awareness campaign, we are giving out a free Nordgreen bag with every order. Our tote bags are made of 96% recycled cotton and 4% recycled polyester from post-consumer waste. The material carries the GRS- and Fairtrade certificates.


Community Support
Water for Good stands out from other water aid programs in that they intentionally focus their efforts on long-term solutions. By working with locals and maintaining an ongoing presence in the country, Water for Good empowers local communities to ensure clean water access in the long run. “They had such a low opinion of themselves because so many people and organisations had come and gone that they thought they were worth nothing. When we stayed it offered hope.”— Jim Hocking, Founder of Water for Good 4 Support the mission of Water for Good through our Giving Back Program without extra cost.


Why is offsetting important?
By 2050, it is estimated that there will be more plastic than fish in the ocean. While it’s of utmost importance for companies and consumers alike to minimize as much as possible their plastic use, at this point plastic as a material is still irreplaceable. That doesn’t mean that there is nothing to be done. Whenever reusing and recycling are not an option, offsetting is the next best solution.


Nordgreen x Cleanhub
We partnered with Cleanhub to collect plastic waste equivalent to our usage, and to prevent the precious marine ecosystems from irreversible damage inflicted by plastic waste. So far we’ve financed the safe collection and recovery of 2,903.92 kg plastic waste. The collection of plastic waste and right way of storing it is carried out in cooperation with the local organisation Green Worms Waste Management which runs door-to-door collection services to intercept plastic waste before it can enter the environment. The collection efforts are performed by women self-help groups in Edavanna, India and create highly necessary employment opportunities within the community.


Nordgreen x Water for Good
Water for Good stands out from other water aid programs in that they intentionally focus their efforts on long-term solutions. By working with locals and maintaining an ongoing presence in the country, Water for Good empowers local communities to ensure clean water access in the long run.
“They had such a low opinion of themselves because so many people and organisations had come and gone that they thought they were worth nothing. When we stayed it offered hope.”— Jim Hocking, Founder of Water for Good
Support the mission of Water for Good through our Giving Back Program


Nordgreen x Pratham UK
By focusing on the four main areas of literacy - education for girls, vocational training, research and advocacy, Pratham UK has created a far-reaching and inclusive system that aims to provide education to as many children as possible.
“Less than half of India’s children between the age of 6 and 14 go to school. As a result, India is home to the highest number of illiterate people in the world. 3 Our mission is to improve the quality of education in India and to ensure that all children in India are not only attending, but also thriving in school.”— Pratham UK

Support the mission of Pratham UK through our Giving Back Program without extra cost.

January 03, 2022
A Celebration of Giving Back

A Celebration of Giving Back

The holiday season is a time for celebration. For togetherness. For giving appreciation to one another, and for giving back to those less fortunate than ourselves. It is also a time to reminisce upon our good deeds of the past year and welcome the new one with an open heart. 
December 01, 2021
Black Friday is a Grey Area

Black Friday is a Grey Area

For Nordgreen, Black Friday is a bit of a grey area, as it’s all about being as inclusive as we can, and as transparent as we can.
November 13, 2021
Introducing AW21. Reboot.

Introducing AW21. Reboot.

Our Autumn/Winter 2021 collection is inspired by the trend and fashion colours and themes of the forthcoming season. 
September 01, 2021
Nordgreen’s Philosopher model wins prestigious iF Design Award

Nordgreen’s Philosopher model wins prestigious iF Design Award

Design has always been a major part of Nordgreen’s brand identity, therefore we are proud to announce that Nordgreen’s signature Philosopher unisex model has received the prestigious iF Design Award in the product design category, which accounts for the seventh design award for chief-designer Jakob Wagner. 
May 05, 2021
In Celebration of Mothers around the World

In Celebration of Mothers around the World

It's one of those clichés that's just way too accurate: The most special Mother’s Day gift you can give to your mother is your time - now more than ever before.
April 26, 2021
Spring/Summer 2021: Introducing Our Redefined Native Timepiece in 28mm and with Mother of Pearl Dial

Spring/Summer 2021: Introducing Our Redefined Native Timepiece in 28mm and with Mother of Pearl Dial

For centuries spring has carried new energy, hope and meaning for societies and cultures across the globe. 
March 01, 2021
Nordgreen x Mathilde Gøhler: Q&A Behind the Scenes

Nordgreen x Mathilde Gøhler: Q&A Behind the Scenes

Unika is the fifth timepiece in the Nordgreen collection that comes as a celebration of open-minded beauty. Nordgreen x Mathilde Gøhler combines all the unique Unika components in a redefined two-toned statement piece, which brings gold and silver in a graceful symbiosis. 
February 21, 2021
Love in Times of Lockdown

Love in Times of Lockdown

Despite the global circumstances, the love season has arrived! No matter if you are a supporter of the idea behind Valentine’s Day, or not, as many countries are either still in lockdown, or partially-closed, we are more than ever drawn to embrace the essence behind this day.
January 22, 2021
The‌ ‌Results‌ ‌of‌ ‌Our‌ ‌Charitable‌ ‌Deeds‌ ‌2020‌ ‌

The‌ ‌Results‌ ‌of‌ ‌Our‌ ‌Charitable‌ ‌Deeds‌ ‌2020‌ ‌

Brands with global outlook are widely channeling their efforts towards sustainable practices for the better good of societies worldwide. Nordgreen is no exception - since the beginning of our journey onwards, we have been developing and improving our CSR initiatives along with our timepieces and bringing change into the watchmaking industry. 
January 07, 2021

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