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Explore our range of timeless designs mindful of the future and create your signature watch.
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Based on +20,000 customer reviews
Probably the best Scandinavian watch
I wanted a special memento of my favourite city, Copenhagen. This beautiful watch is exactly what Danish design is all about; beautiful, simplistic and modern. I look forward to many hyggelig moments with it.
Matthew Soucie, May 14 2020
Can definitely recommend buying from Nordgreen
Very pleased with my purchase - exactly what I was hoping it would be. Very quick delivery , well packaged. Would definitely recommend. Particularly like the scheme where part of the purchase price goes to an eco scheme.
Shelagh Williams, April 27 2020
I'm completely amazed
For some years now I have been looking for a quality watch that will last me a lifetime, like my grandparents' time. I finally found a brand with whom I identify.
Raquel Pereira, April 28 2020
Watch is exactly as advertised.
Very quick service and speedy delivery. Beautiful quality watch at good price,very easy to change bands.¨
Steven Chee, 14/02/2021
Excellent service, high quality products
Ordered on a Sunday, received on Tuesday which is phenomenal in the current circumstances. Love the watch, really classy
Chris Brown, May 27 2020
Quick delivery, watch looks great and love the CSR scheme to give back to the environment. 5 stars!
Ben Challenger, April 27 2020
We were really satisfied with our experence with Nordgreen! The product was great and the customer service was always very helpfull. Will definitely order again from them!
Great design, fast
The watch is beautiful and it arrived in just a couple of days to the US from Copenhagen.
Paul D'Alto, May 28 2020
When simplicity is everything
A very nice watch with a beautiful simple design and not that expensive as well
Mohamed El Kerdany
The ordering and processing of my order was very smooth and my order arrived in 3 days! I had made an error on entering the address and had contacted Nordgreen right away. They were able to change the address at the warehouse and sent me a confirmation which took away the anxiety.
Cynthia Lau, 28/01/2021
After seeing my not so positive online review about their lack of response to my issues with my previous watch the Nordgreen team were quick to suggest a replacement and organise delivery
I like the watch on my shirt. It is a nice watch to wear. Simplistic and beautiful at the same time. I value this purchase. Thank you.
Not everything manly has to be large. Sometimes the best way to accessorize your attire is with a small touch of Scandinavian design. Decide on the comfort of Nordgreen’s small men’s watches in 32 mm.
There’s no mistaking the time with our Infinity Men’s 32 mm watch’s extended hourly marks that seem to reach into the endlessness of time and space. Besides that, we kept it simple by not overcrowding the Infinity’s spacious dial.
Take a more rounded approach to your timepiece as we dazzle you with our Men’s Native in 32 mm. Make a subtle statement to your attire by choosing the Native with a white dial, or let the hourly marks stand out with our blue or black to add a bit of elegance.
Our commitment to earth first echoes the principles of Danish society, seeking to inspire positive change by giving back to the world. Wearing Nordgreen gives you the chance to donate to one of three global sustainability organisations via our Giving Back Program.
Created by award-winning designer Jakob Wagner, our minimalist Danish designs honour form and function in equal measure, with each having a different story to tell. These are modern classics: watches designed for everyone, everywhere.
Ever since watches were invented, the accessory has evolved from a necessity to a status symbol.
During World War II, it was commonplace for people to keep pocket watches. Soldiers in the field found it annoying to continually pull it out to be able to know what time it was with the military’s precise timekeeping. It was essential for schedules and battle tactics, though.
Ever resourceful, the soldiers created bracelets so that they could wear these pocket watches on their wrists. It looked clunky, but it got the job done. After the war, the news spread of this “wearable watch” concept, and the modern wristwatch as we know it emerged.
These clunky timepieces have evolved since then. Now, mens small watches create an air of class and style. It has also changed from a way to tell time at a glance, to an accessory that projects a man’s true values.
Even in the age of the smartphone, watches are more relevant than ever. Whipping out your phone to be able to tell the time is convenient, and a lot of people do it, but it’s no different from the soldiers having to take out a chunky pocket watch. It’s a step backward.
It’s much more sophisticated to use a wristwatch to tell the time. You can do it subtly and gracefully. Getting your phone out tells your companions that you find them a bore; that you’d rather look at your phone.
Even if you did only want to know the time, the social cues of whipping out a smartphone are entirely unavoidable.
Watches are also superior in terms of battery life. Your watch will still be running long before your smartphone runs out of juice. Watches are more durable and waterproof because reliability is a critical requirement.
The Nordgreen Promise
At Nordgreen, we believe that every man deserves a trendy watch to bring him into the new millennium. You need to be able to keep track of time easily, with a sophisticated and elegant accessory that makes a statement. A watch can be expensive, but it doesn’t have to be.
We strive to create robust and stylish watches under $500, without sacrificing taste or quality. We do this by teaming up with a leading Scandinavian artist in the watchmaking industry, Jakob Wagner.
Our timepieces are designed using the principle of "hygge," which emphasizes the essential things in life. We employ minimalist designs that are functional yet attractive. There's an inherent sense of power and beauty in these simple designs.
Minimalism doesn’t mean that we skimp on quality. Far from it, we use the best materials and an eye for detail. At the heart of our timepieces are parts made by legendary Japanese watchmaker, Miyota, for accurate timekeeping down to the second.
We also use hardened mineral glass to make our watches durable and resistant to scratches. Our broad range of straps is interchangeable, allowing you to change the aesthetic of your watch to suit any occasion or mood. If you're caught in the rain, rest assured our watches are water-resistant and won’t let you down.
Today, watch trends have moved towards oversized and overstated. Most men believe these large dial watches give them a sense of power, embodying the “bigger is better” mentality.
Large dial watches have their place, but there’s nothing like the elegance that small dial watches for men can provide. These are men’s watches under 40mm in size because anything larger than that looks clunky and flashier.
When referring to watch sizes, it’s important to note that it usually refers to the diameter of the case, not the lug.
Watch size trends are constantly changing, but 40mm seems to have become the average “sweet spot” over the years. It can be considered as the middle ground between small dial watches and oversized sports behemoths.
While it’s safe to go for the average 40mm watch size, it’s also worthwhile to consider smaller options.
Small dial watches for men are more stylish and refined than larger sports pieces. When you wear watches that are bigger than your wrist size, it gives the impression that you have a smaller, weaker, and more feminine arm.
It is far from the impression any man would like to create. You want to have a balanced watch on your wrist, that complements your individuality rather than reduces your masculine charm.
The best watch is the one that fits you perfectly. It really doesn’t matter how much it costs or the size it represents. Even the most expensive watch in the world will do you a great disservice if it’s too big or too small for your wrist.
Don’t be afraid to pick out the perfect sized watch for you–even if it turns out to be a small dial watch.
A rule of thumb would be 36mm mens watches since this is the right balance of dial-to-wrist size in most men. Anything below that, like 30mm mens watches, enter small women’s watches and jewelry territory and may seem too feminine. If you have a tiny wrist, though, this may be your ideal size, and there’s no reason to avoid it.
The big dial trend might make it more challenging to find a small men's watch to suit your needs. Most retail stores will not stock smaller watches, and anything under 36mm will likely be a problem.
Fortunately, Nordgreen has the selection you need. Our catalog of men’s watches ranges from 32mm up to 40mm. It gives you plenty of leeway when selecting the perfect sized watch to complement your style.
If you have a tiny wrist, our 32mm men's watches will be a stroke of luck, and not many other watch retailers provide this flexibility.
There’s always a place for smaller, elegant watches, and these timepieces will never go out of style. While they are perfect for formal or corporate functions, small dial watches are also versatile enough to match any outfit or occasion.
Remember always to buy a watch that fits your wrist perfectly. You’ll be glad you did.
At Nordgreen, we see the value in small dial watches. They are exquisite and versatile. The notion that men should wear the most prominent dials and boldest watches are flawed and impractical.
What works for you is what fits you. If a smaller watch brings out your sense of power and sophistication, then that is the best watch for you.
Nordgreen gives you not only a wide range of sizes to choose from but plenty of styles as well. You’ll be pleasantly surprised that we feature only four major designs, unlike other watch retailers with dozens of models and categories.
Why only four categories, though? Our range is based on the Scandinavian principle of hygge. By keeping a modest collection, we focus on those aspects you need, without the distractions that detract from functionality and style.
It also reflects the overall style of the watches, which aims for the sleek and minimalistic representation of hygge values.
Keeping four models helps lower our production costs, too. If we keep our overheads low, we can pass on these savings to you, our valued customer. It also enables us to maintain our promise of quality watches at less than $500.
Our first design is the Pioneer, a sleek chronograph with a stainless-steel body and domed, sapphire glass for durability and legibility. It features two smaller dials in the main face, one shows the minutes ticking by, and the other seconds. For the man who wants precise timekeeping, the Pioneer Chronograph is the most logical choice.
The next design is the Native, an aesthetic that shows off classic Scandinavian minimalism. Only the hour marks are present on the dial face, nothing more. It's completed by elevated design and a well-rounded case.
If you find quiet sophistication in simplicity, the Native would be your favored timepiece.
The Philosopher model harks back to years gone by with its vintage aesthetic. The hour and minute marks are visible but designed with minimalism. A third hand is present to mark the seconds passing by, and a small window indicates the current date.
The model is perfect for formal or corporate settings, thanks to its timeless feel.
Our fourth and final showpiece is the Infinity design. It employs the simplest lines ever to grace a watch dial and a curved face that makes watching time straightforward.
Four basic designs doesn’t mean that you’re only limited to these particular styles, though. The secret is in the wealth of customization options that Nordgreen watches provide. You’ll be able to achieve hundreds of style combinations that are uniquely suited to the image you envision.
All our watches have easily interchangeable straps, allowing you to pick different colors and material types in a snap. For more elegant events, opt for a stainless-steel band or an Italian leather strap. For more casual outings, a rubber or vegan leather strap will be more suitable.
You’ll also have a variety of stunning color choices for the case and the dial, from pristine white to sleek black. The possibilities are endless.
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