Circularity
The circularity-conscious design of Guardian ensures that when the watch reaches its end of life, it can be given new life within the supply chain in a variety of ways.
AS A MANIFESTATION OF NORDGREEN’S CORE VALUES OF RESPECT AND RESPONSIBILITY FOR PEOPLE AND THE PLANET, THE AMBITION BEHIND GUARDIAN IS TO BRING TO LIGHT A WATCH LINE WITH THE LOWEST POSSIBLE CARBON FOOTPRINT.
01 TRANSPORT, LOGISTICS & OFFSETS
The carbon emissions created by transport and logistics are completely offset in partnership the UNFCCC-certified climate project; Yunnan Lincang Zhenai Hydropower Project in China.
02 EFFORTLESS CARE-TAKING
03 BUYING BACK & REFURBISHMENT
The watches that are sent back to us in a fair condition are repaired and polished so that they meet the same quality standards of a new watch and brought back to the supply chain via Nordgreen’s refurbished online store.
04 RECYCLING
Innovation
Design for life
It is important to us that the ties of the Guardian community remain strong with time. Therefore, the current Guardian universe is here to stay and will be as accessible to you as possible.
We also envisaged the box itself to be the physical manifestation of the powerful Guardian narrative - rotating the lid to change the word combinations makes for some thought-provoking moments…